Chris Haycock is the founder of CliqTo Media, and the brains behind successful online brands such as ZoomLocal, BritEvents, GDPRQuick, and StartPad.
His flagship training seminar, FITS•ACE is a culmination of more than 25 years in marketing, and is designed to give businesses a solid digital marketing strategy that increases visitors, leads and customers.
How can I help you?
I've learned a great deal over the last 25 years, but I realised that it's time to pass on my knowledge for others to benefit. My new 1-day Digital Marketing Workshop, FITS•ACE has been built from the ground up to help business owners, entrepreneurs and budding marketers to get to grips with digital marketing.
I'd like to help you add more strings to your bow. Whether you're new to digital marketing or simply want to add new skills to your toolbox, I've put together a host of online courses designed to inform and educate. From persuasion methodologies to SEO, persona creation to buyer mapping, there's a course for everyone.
When I was 15 my English teacher told me that I needed to work harder when it comes to writing, which is probably why I got a D in my O-Level English :( I hope that I've done her proud with the three books that I've written (with another in the pipeline) about digital strategies, business startups, and event marketing.
Ever since I was young I've had ideas. Lots of them. Over the years I've been fortunate enough to learn the skills to turn those ideas into reality. I now own more than 30 innovative digital businesses that I've built from scratch, including ZoomLocal, BritEvents, GDPRQuick, StartPad and WhoShalliVoteFor amongst others.
From homelessness to successful multiple business owner, a lot's happened over the last 25 years since I built my very first website.
Having started my business life dragging a bag of merchandise door-to-door, and having to sleep wherever I could find, I've built a portfolio of digital businesses from scratch with my bare hands.
One in six of the UK population is a user of one of my digital businesses.
Experience in digital & traditional marketing strategies.
that I've designed, coded and built into successful businesses.
Worth every single bit of stress throughout my business journey.
About Chris Haycock
I get it. You've never heard of me. That was my intention all along, because for many years I've been hiding behind a network of websites that I've built, frightened that someone would copy my profitable ideas.
I didn't need (or want) to be well known.
I've spent the last two decades at my desk, writing code, designing websites, creating marketing strategies to make them hugely popular, and then monetising them.
With more revenue streams than you can shake a stick at, I didn't have the desire to poke my head above the parapet.
I just got a huge kick from finding niches, building a website to fill it, plugging in a revenue stream, and moving on to the next - on the quiet. I didn't want the attention or the accolade, I just wanted to create stuff that people found useful.
I build stuff that PEOPLE USE
And it worked. Over the course of the last 15 years I've built myself a substantial portfolio of websites, which 1 in 6 of the UK population used last year. It was a strategy that worked so well that I incorporated them into a limited company under the umbrella of CliqTo Ltd in 2010.
Slowly, but surely, I've been building up a huge reservoir of online marketing expertise. A tsunami-size amount of knowledge!
I don't have a diploma in marketing, a computer science degree, and I've never been on a course. The things I've learned have been self taught in the real world of digital business - through trial and error alone.
And I'm proud to say I've made a lot of mistakes on the way.
I started with nothing at all. And when I say 'nothing', I mean it. I was homeless, sleeping wherever I could on the cold streets of London in my 20s. But that made me even more determined to succeed.
I got myself off the streets by selling toys door-to-door, picking up a lot of knowledge about consumer psychology on the way. That experience changed my life.
What makes me different?
Most marketers find themselves specialising in one particular area. It's not often you come across a digital expert who can plan, design, code and market. I believe having all these skills makes me a better marketer.
My official job title was "Webmaster". Back then us webmasters had to do everything ourselves: email marketing, websites, intranets/extranets, databases, SEO (waaay before Google).
He's not the Messiah, he's a very naughty boy
I experimented with lot of dodgy "black-hat" techniques in the earlier years. I found some tactics that worked (incredibly well), and other tactics that backfired - resulting in penalties. It was a great learning experience, so I have no regrets. I don't get involved in the dodgy stuff any more, but it was good to learn how far that boat can be rocked before it capsizes.
Today, you'll be glad to know I only do ethical stuff.
Whilst most webmasters went on to other things, I stuck at it, and helped springboard several dot-com startups, turning around their websites, attracting visitors, generating leads and increasing their profits considerably.
But I realised my skils were making my bosses rich. So I took a deep breath and started my own business.
Out of the shadows
During that time, I hid away, concentrating on making a tidy profit for my company. I didn't want others to learn my techniques.
But now it's time to share my knowledge. I have an itch to scratch: to help others.
You see, there are far too many so-called professionals out there that claim to know the secrets to digital success. They're the ones that try to sell you one-trick-pony solutions like landing pages, sales funnels, SEO packages, and social media tricks - claiming that they alone are the answer.
If only life was so simple!
Digital marketing isn't just a single solution - it's a holistic approach. If you want genuine, sustainable growth then you're going to have do do it properly. With a strategy, not on a wing and a prayer. Shall we get started?
How can I help you?
Confused with online marketing?
You're not the only one. I've come across a lot of people who haven't got to grips with the fundamentals.
It's not just small business owners, either. I'm not going to call anyone out, but I see many self-proclaimed 'marketing experts' who barely know the basics (or dish out bad advice).
As for me, I've been hiding behind the scenes for more than two decades, using my knowledge of internet marketing to create brands that have rocketed from ZERO to half a million users a month.
Now that I've been successful and have built a revenue stream that works on autopilot, I realised it was time to help others. Sooner or later I knew it would be time to share the knowledge - and I intend to do that with my website and FITS•ACE.
FITS•ACE is a one-day workshop that plunges you right into the world of digital marketing so that you can really get to grips with it, once and for all.
In a highly interactive classroom environment, I'll be walking you through online marketing, bit by bit. We start with a blank canvas, and by the end of the day you'll end up with a digital strategy that is tailor-made for YOUR business.
In the process, you'll learn the fundamentals of online marketing, some incredibly powerful techniques, and some of the biggest secrets that I've learned to boost website visitors, customers and conversion rates.
Although there is a lot to go through, you'll be ready - and able - to go away and implement your own digital strategies that will transform the way you look at marketing.
A one-day workshop that helps you create a solid, customised digital marketing strategy that converts browsers into customers, increases sales, and gives YOU a solid foundation for your future online marketing activities.
Pre-registration is now open!FITS•ACE