Running an event is tough. But getting people to hear about it and buy tickets is even harder. This book gives you the strategy you need to ensure that your event is a sell-out.
MAKE YOUR EVENT A SELL-OUT
Make your event a sell-out
So you've got a great idea for an event, seminar, exhibition or meeting, and you want to fill those seats. How do you ensure that your event is a sell-out?
You've spoken to a few people and they think your event will be the sell-out event of the year. However, you might have the makings of a fantastic event, but the work has yet to begin.
Get your event promotion just right and you'll be the talk of the town with punters begging for tickets.
But get it wrong and no one will turn up because they didn't know your event event existed.
A lot of event organisers think that just because they tell a few people, word will get out about their event and they'll have queues of people wanting to buy tickets. Unfortunately it doesn't work quite that way.
To help your event become a success, you need to promote it far and wide, whether it's a local jumble sale or a national music festival.
Promotion is essential for any event, big or small. You have to be proactive. And you have to put in the groundwork to make it a success.
This book is all about how to do just that. It shows you how to promote your event so that it gets the best coverage possible.