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Chris HaycockCOURSE TUTOR
- Modules 5
- Lessons 13
- Duration 4 hours
- Skill level Beginner
- Language English
Copywriting for Beginners
Did you know that it's much easier to write your own copy than you think it is? It's all a matter of understanding the audience and putting into place a conversation that connects with your audience. Let me show you how.
Why do some professional copywriters charge an absolute fortune? Because just like L'Oreal, they're worth it. These master writers can turn simple ideas into masterpieces, turning the mediocre into the extraordinary.
They can - quite literally - send your sales through the roof.
But where does that leave the small business owner who can't afford to pay extortionate hourly rates for writing content?
When I first started writing marketing copy, my end results were dire. I thought that copywriting was all about using fancy marketing slogans and phrases. But quite frankly, they were vomit-inducing.
Suddenly, I discovered that by changing my writing from fluffy marketing gobbledegook to simple conversational language, my conversion rates increased dramatically.
Since then, I haven't looked back. Whilst I don't consider myself in the same league as a professional copywriter, I don't need to be. Using a combination of natural language and a simple grasp of psychology, I now write almost everything that is produced for my company - from long articles to short product descriptions.
Because it works.
They all follow the same methodology. And once you've got to grips with this methodology, you can write anything that's customer-focused, whether it's for your website, emails, social media or advertisements.
Who is this course for?
Perhaps you want to write a lengthy how-to article for your website. Maybe you want to get better at reading entertaining and persuasive blog posts. Or you might want to re-draft all the pages on your website. Whatever reason you have to learn some copywriting skills that convert readers into customers, this course is for you. Aimed at people who have a reasonable grasp of the English language, my copywriting course is designed to help small business owners, entrepreneurs, marketers and others to start writing quality content that customers read - and react to. Let me just clarify - this course isn't designed to turn you into a professional copywriter. There are far more in-depth courses out there on the web that'll turn you into a seasoned pro. This course is for those who want to learn how to produce good-quality content without having to empty their pockets.
Ideally, you'll already have written some content previously, whether it's a short blog post, product descriptions, or an article that you've published on your website. A reasonable level of spelling is required too, although I'll show you how you can use tools to ensure that your content is free of typos.
At the end of the course you'll be given a Certificate of Completion from Chris Haycock, your tutor.
What you'll learn
- How to write content that converts readers into customers
- A method that helps you to write quicker - and more effectively
- Techniques to help you understand what your audience wants to read
- How to be persuasive and get people to act
- How to simplify your writing so that it is understandable to everyone
Module 1: Introduction
- 1What is Copywriting?Can't I just go ahead and write content without learning about copywriting? Well, yes and no. It depends whether you want to get results. You want results, right?
Module 2: Research
- 2Audience ResearchTrust me, you won't get very far if you don't have an in-depth knowledge of who your readers are. This module will show you the best way to research your audience so that your content connects with your readers.
Module 3: Terminology
- 3Keeping the Message SimpleForget fluffy phrases or cryptic sentences that try too hard to be clever. Here's the secret to ensuring that your message is understood by everyone in your target market.
Module 4: Structure
- 4PyramidsHow to structure your copy so that the message comes across clearly and succinctly, using a pyramid to determine which parts of your copy should come first - and last.
- 5Headings, Paragraphs, SentencesHow long should each sentence be? How many headings should I include in my copy? Should I use just one sentence per paragraph? All the answers to these questions and more.
Module 5: Content
- 6Writing Great CopyA technique that I use to ensure my copy reads well, is simple, and uses language that everyone is familar with. Once you learn this technique, you'll want to write and write and write.
- 7Direct Mail and EmailsHow to write content for direct mail (postal marketing) so that they gain your audience's attention, have impact, and attract more customers to your business.
- 8Display AdvertisingCreating an effective display advertisement (banner ads, text ads and print ads) can be tricky, because you've got a limited amount of space to work with. I'll show you how to get the message across, even though you're short of space.
- 9Writing for SEONo matter how many times other marketers say 'write for the users, not the search engines', you've still got to ensure that your copy is written to ahem, 'assist' them. You want your website copy to rank, right?
- 10Social MediaSocial media is a monster, and it can knock you for six if you don't know how to prepare your copy for social media. Let's discover some methods to ensure that your posts don't get shot down in flames.
- 11BloggingShould my style of copy for a blog post be different to a feature article? Absolutely, but the differences are subtle. I show you how to write a good blog post that attracts clicks, likes and shares.
- 12Articles and FeaturesEvergreen articles are the holy grail of web content and marketing. Get it just right and your article will rank highly in the search engines - and stick there like glue.
- 13NewslettersLots of people shy away from creating regular email newsletters, but it's a fact that for many businesses, they're an essential part of getting customers back to their brand, time and time again.