Copywriting for Beginners

Why do some professional copywriters charge an absolute fortune? Because just like L'Oreal, they're worth it. These master writers can turn simple ideas into masterpieces, turning the mediocre into the extraordinary.

They can - quite literally - send your sales through the roof.

But where does that leave the small business owner who can't afford to pay extortionate hourly rates for writing content?

When I first started writing marketing copy, my end results were dire. I thought that copywriting was all about using fancy marketing slogans and phrases. But quite frankly, they were vomit-inducing.

Suddenly, I discovered that by changing my writing from fluffy marketing gobbledegook to simple conversational language, my conversion rates increased dramatically.

Since then, I haven't looked back. Whilst I don't consider myself in the same league as a professional copywriter, I don't need to be. Using a combination of natural language and a simple grasp of psychology, I now write almost everything that is produced for my company - from long articles to short product descriptions.

Because it works.

They all follow the same methodology. And once you've got to grips with this methodology, you can write anything that's customer-focused, whether it's for your website, emails, social media or advertisements.

Who is this course for?

Perhaps you want to write a lengthy how-to article for your website. Maybe you want to get better at reading entertaining and persuasive blog posts. Or you might want to re-draft all the pages on your website. Whatever reason you have to learn some copywriting skills that convert readers into customers, this course is for you. Aimed at people who have a reasonable grasp of the English language, my copywriting course is designed to help small business owners, entrepreneurs, marketers and others to start writing quality content that customers read - and react to. Let me just clarify - this course isn't designed to turn you into a professional copywriter. There are far more in-depth courses out there on the web that'll turn you into a seasoned pro. This course is for those who want to learn how to produce good-quality content without having to empty their pockets.

Requirements

Ideally, you'll already have written some content previously, whether it's a short blog post, product descriptions, or an article that you've published on your website. A reasonable level of spelling is required too, although I'll show you how you can use tools to ensure that your content is free of typos.

Certification

At the end of the course you'll be given a Certificate of Completion from Chris Haycock, your tutor.

What you'll learn

• How to write content that converts readers into customers
• A method that helps you to write quicker - and more effectively
• Techniques to help you understand what your audience wants to read
• How to be persuasive and get people to act
• How to simplify your writing so that it is understandable to everyone