Special Pre-Launch Price
This course is currently being written. To get first-access to this course, register your interest and you'll get priority notification when Chris launches it.
- Duration 4 hours
- Skill level Beginner
- Language English
Digital Advertising for Beginners
Google Adwords, Facebook Ads, WhatsApp, PPC, display advertising, aaaarrrghh it's all too much for the uninitiated. OK, let's get to grips with the fundamentals of digital advertising to help you pinpoint which platforms are right for your business.
So, you've got a business, a website, and some fantastic products. Now what?
Well, if you're not already getting a tonne of traffic to your website from organic search then the chances are that you're contemplating running ads in various places on the web, such as Google and Facebook. Great start!
You could dive right in and create your very first advert, but unless you know what you're doing, you'll probably end up throwing a lot of money down the drain on your very first ad.
This course will introduce you to the world of digital display advertising. There are quite literally thousands of places you can go to in order to start an advertising campaign online. I'm going to show you a handful of the most popular: Facebook, Google and Bing.
There are some very important things that you need to take into consideration on each of these platforms. I'm going to tell you what they are so you're not wasting your money and ending up completely disappointed in the results of your campaigns.
Who is this course for?
The course is designed for any business or service that wants to begin advertising online but doesn't know where to begin. It's also ideal for those looking for a foothold in digital display advertising to boost their career prospects. And of course, it's perfect for any media professionals that have traditional advertising experience, but little digital knowledge.
There are no prior requirements in order to take this course.
At the end of the course you'll be given a Certificate of Completion from Chris Haycock, your tutor.
What you'll learn
- An understanding of display advertising fundamentals and essentials.
- Discover the different ways of getting your message to a mass audience.
- How to write display ads that get attention - and clicks.
- The difference between social ads and search engine ads - why they NEED to be different.
- Why a sales-oriented ad is the worse mistake you can make.
- Learn best practices from the big companies.
A curriculum for this course has not yet been created.