Fundamentals of Marketing

As consumers, we are completely spoilt.  Never before in our history have we had so much choice when it comes to buying what we need.

That's great for the person buying.  But for businesses who are trying to compete in such a busy marketplace, it means that we need to spend time looking at what we have, and how we are going to get our message in front of consumers who are already bombarded on a daily (and hourly) basis.

Enter Marketing.

You might already have some preconception about the word 'marketing'.  You might just think that it's another word for 'selling', or 'advertising', or - as I heard it once - 'social media' (gasps!).

Wrong on all accounts, although these misconceptions are part of the overall function of marketing.

In reality, marketing is all about the relationship between our business and our customers.  It's all about identifying and understanding who our customers are, and carefully devising a strategy to get our brands noticed by them.

And it's not just for attracting customers, either.  Marketing is also used to keep the dialogue open between our businesses and our current customers so that they keep coming back, time and time again.

Underneath the hood of marketing there are lots of activities that you can use to get your business in front of your future customers, including:

• Advertising
• Promotions
• Online
• Conferences
• Branding

To name just a few!  I'll be looking at these in depth in this course.

But marketing is so much more than just planning and running promotional campaigns. 

Even before you launch your very first campaign, there's a lot that you need to know about your customers, your competitors, and your marketplace.

That's where this course comes in.  I'll be stripping away all the marketing jargon, buzzwords and gumph to give you a short (but comprehensive) dive into the world of marketing.

From customer research to branding, campaign management to measuring and improving, it's all here.

Why not get started right away.  The earlier you understand the fundamentals of marketing, the easier (and cheaper) you'll find it to start attracting high-value customers to your business.

Who is this course for?

This course is perfect for business owners who have not had any prior experience in marketing principles. It's also suited as a starting point for those looking to change career into a marketing position.

Requirements

No prior experience is required.

Certification

At the end of the course you'll be given a Certificate of Completion from Chris Haycock, your tutor.

What you'll learn

• The 5 key roles of marketing.
• A better understanding of the key principles of marketing.
• How to conduct research into your target market.
• An understanding of the buying cycles and habits of your customers.
• In-depth knowledge of your competitor's strengths and weaknesses.
• Where to find your future customers.
• How to set prices that are competitive - but profitable.
• Why you should choose your social media platforms carefully.
• Why your company name and logo can make all the difference.
• What your marketing plan should really include.
• How to get to grips with sales funnel processes.
• An understanding of the psychology behind marketing.
• And more.