Special Pre-Launch Price
This course is currently being written. To get first-access to this course, register your interest and you'll get priority notification when Chris launches it.
- Duration 4 hours
- Skill level Beginner
- Language English
Understanding Buying Cycles
Customers are the most important aspect of your business, so understanding how they buy is crucial. We'll take a look at how to dissect your customers (not literally) so that you can really connect with them with your marketing.
Did you know that the average conversion rate for websites (across all industries) is a measly 2-3%?
If you're getting just 100 visitors to your website each day, that means you're lucky to get three people a day who sign up, buy something or become a 'lead'. What's happened to the other 97%? Where did they go to?
Just because you are getting 100 targeted users onto your website, it doesn't necessarily mean that all of them are going to become a customer. The vast majority of them will be in various stages in their own buying cycle. Some of them may be just researching, others are comparing prices. And a large percentage will be coming for a snippet of information that answers their questions.
That doesn't mean they're not all valuable. By engaging the customer at all points of their buying cycle, you'll end up attracting people when they ARE ready to buy.
It's all about understanding how their buying cycle works, what factors influence their reason to buy, and how you can tap into the psychological and emotional state to align your brand with whatever stage they are at.
This course teaches you about Buying Cycles, and why understanding them can increase your conversion rates by as much as 500%.
Who is this course for?
If you run or manage a website, then this valuable course will reveal strategies to connect with your users and engage them with your brand, no matter what stage they are at in their buying cycle.
No previous experience or requirements necessary. However, this course is designed for those who run or manage a website, either now or in the future.
At the end of the course you'll be given a Certificate of Completion from Chris Haycock, your tutor.
What you'll learn
- An understanding of what buying cycles are, and how to research them
- Define multiple touch points on your website to engage future customers
- How to get a higher engagement rate on your website
- Happier customers who become lifetime customers
- How to develop a brand that's omnipresent throughout the cycle
A curriculum for this course has not yet been created.