- Friday, March 22, 2019
- Chris Haycock
Marketing beliefs that are (almost always) myths
When you've spent more than two decades in marketing, it soon becomes apparent that marketing is full of myths. Let's reveal some of them.
- Sunday, March 24, 2019
- Chris Haycock
Think small, achieve small results
Are you worthy of growth? Think you're just a small fish in a big pond? Think again.
- Tuesday, March 26, 2019
- Chris Haycock
Don't force your copywriting
Copywriting hurts! Or at least it does if you're trying to force it. Here's a few tips to help you get the creative juices flowing to produce some fantastic writing.
- Monday, April 22, 2019
- Chris Haycock
Are you using a hackable password?
Are you using a hackable password? Sadly, many are still using passwords such as 123456. Yeah, crazy, right? Here's an easy way to generate much more secure passwords.
- Thursday, April 25, 2019
- Chris Haycock
Solve (almost) any business obstacle
So you've got a big challenge, and you don't know how to tackle it that will get you the best results. Here's how to solve problems using Deep Visualisation techniques. It works, I promise!
- Thursday, October 12, 2017
- Chris Haycock
32 Free or Low-Cost ways to Advertise your Business
Sometimes we get into such a deep rut with our business that we run out of ideas for ways that we can reach new customers. Here's a list of 32 free or low-cost ways to advertise your business to your target market.
- Friday, January 13, 2017
- Chris Haycock
Turn your website into a 24-hour sales powerhouse
Congratulations, your website looks great. 'But why am I not getting more sales and/or enquries', I hear you ask? Here are some tips to transform your mediocre website into a sales powerhouse, using psychological techniques, best practices and conversion rate optimisation.
- Tuesday, October 4, 2016
- Chris Haycock
SEO is dead. Long live SEO
SEO has taken a big hit over the last few years. That doesn't mean you can rest on your laurels and forget about it, though. There is life left in the old dog. Here are some tips to help your content rank higher in the search engines.
- Tuesday, August 9, 2016
- Chris Haycock
Most "Contact Us" pages are terrible.
Is your "Contact Us" page working hard for your business or is it a lazy salesperson that refuses to speak to your future customers?
- Monday, May 9, 2016
- Chris Haycock
Start a web design business in ten steps
Thinking about starting a web design business? It seems that everyone wants a slice of the digital pie, but it isn't for everyone. I'll take you through some of the steps that you'll need to take if you're deciding to build websites for clients (or yourself).
- Tuesday, February 9, 2016
- Chris Haycock
How I increased my profits by £100,000 by meditating - in the bath
My company's profits soared when I introduced meditation on a daily basis - whilst I was in the bath. Here's how to be 100% more productive, whether you're in business or not.
- Tuesday, December 8, 2015
- Chris Haycock
Journey to 1000 visitors a day
Can I reach a thousand sustainable visitors a day with no marketing spend on GovWire? Here's a running commentary about the strategies that I will be undertaking.
- Friday, December 4, 2015
- Chris Haycock
Government News Mashup for GovWire
Why I decided to create a new government announcement portal after I had visited their own site. 24 hours work later, GovWire was born.
- Friday, November 20, 2015
- Chris Haycock
Let's work together
Make 2016 a more profitable year online - our founder is choosing three businesses to mentor next year - FREE OF CHARGE. Are you passionate about making the web work for your business in 2016?
- Thursday, November 12, 2015
- Chris Haycock
Button up. Optimise your CTA text
How I increased clickthrough rates on a single button by optimising the text, and nothing else.
- Friday, July 3, 2015
- Chris Haycock
CliqTo - let's start again
Some things in life get a little mouldy, out of date and lifeless if they're not looked after, and that's what happened to our old website for CliqTo. Time for a fresh new look.
- Friday, June 19, 2015
- Chris Haycock
Idea to launch in 20 hours. Can it be done?
A very influential person in my sector suggested that there was a niche in the market for a website that showed the location and opening times of all the banks in the UK. After a little research it was clear that there were others doing it already, but that didn't stop us from going ahead and attempting to improve on what already existed (that features quite often in our business model). From idea to launch took us just 20 hours, resulting in a website with 50,000+ pages. Not content with this, we also added plenty of useful advice, features and tools to try to make our brand spanking new website stand above the crowd. You tell us if we've achieved that.
- Friday, February 27, 2015
- Chris Haycock
Addressing voter apathy at the general election
It all started with a chat down the pub with the founder's brother in law. We were fed up with the political spin that each party was pumping out in the months running up to the 2015 general election. We wanted to find a way to strip away the spin and get to the important facts behind each party's manifesto, but couldn't find a way to do it, so we decided to create it ourselves. And boy, did we learn a lot on that journey!
- Friday, April 18, 2014
- Chris Haycock
Re-launch of Postcode Area
Every year or two we take a fresh look at each of our websites to see if we can improve the layout, design and user experience of all our websites in our portfolio. It was time to re-design Postcode Area from the ground up, and that's what we set out to do. It was a tough job, but worth it.
