Chris's Blog

Musings, ramblings and thought-provoking posts about digital marketing and business.

Why understanding buying cycles is key to successful sales
  • Tuesday, July 30, 2019
  • Chris Haycock
Why understanding buying cycles is key to successful sales

Understanding how people buy is the secret to unlocking a whole new bag of techniques that will help you to increase sales. Here's why.

Scorchio!  14 tips for entrepreneurs to keep motivated in the blistering heat
  • Wednesday, July 24, 2019
  • Chris Haycock
Scorchio! 14 tips for entrepreneurs to keep motivated in the blistering heat

Sweat is dripping on your keyboard, making it difficult to type. Your body is burning up - and you're seriously considering stripping down to your underwear, even though you're sharing an office. It's hot outside and inside, and there is no escape. But there are solutions. Here's 10 ways that you can keep cool and motivated in a heatwave.

Cooking up a winning content strategy
  • Tuesday, July 16, 2019
  • Chris Haycock
Cooking up a winning content strategy

How can the hospitality industry - the greatest industry in the world - improve its content delivery strategy? Introducing Neely Khan, hospitality's very own copywriting extraordinaire.

What is the Facebook Pixel, and why you need it.
  • Tuesday, June 18, 2019
  • Chris Haycock
What is the Facebook Pixel, and why you need it.

With more than 1.5 billion daily users logging onto Facebook every day, there's a good chance that most of your potential customers are a member of the social media giant. I'm going to explain why you REALLY need to install the Facebook Pixel on your website to increase ROI, reduce costs and grow your customer base.

Why your imaginary ceiling is stopping your business growing
  • Friday, June 7, 2019
  • Chris Haycock
Why your imaginary ceiling is stopping your business growing

Struggling to break through the revenue barrier? You've probably made yourself an imaginary ceiling.

Marketing beliefs that are (almost always) myths
  • Friday, March 22, 2019
  • Chris Haycock
Marketing beliefs that are (almost always) myths

When you've spent more than two decades in marketing, it soon becomes apparent that marketing is full of myths. Let's reveal some of them.

Think small, achieve small results
  • Sunday, March 24, 2019
  • Chris Haycock
Think small, achieve small results

Are you worthy of growth? Think you're just a small fish in a big pond? Think again.

Don't force your copywriting
  • Tuesday, March 26, 2019
  • Chris Haycock
Don't force your copywriting

Copywriting hurts! Or at least it does if you're trying to force it. Here's a few tips to help you get the creative juices flowing to produce some fantastic writing.

Are you using a hackable password?
  • Monday, April 22, 2019
  • Chris Haycock
Are you using a hackable password?

Are you using a hackable password? Sadly, many are still using passwords such as 123456. Yeah, crazy, right? Here's an easy way to generate much more secure passwords.

Solve (almost) any business obstacle
  • Thursday, April 25, 2019
  • Chris Haycock
Solve (almost) any business obstacle

So you've got a big challenge, and you don't know how to tackle it that will get you the best results. Here's how to solve problems using Deep Visualisation techniques. It works, I promise!

Keyword research - it's not just for SEO
  • Friday, March 15, 2019
  • Chris Haycock
Keyword research - it's not just for SEO

You'll be forgiven for thinking that keyword research is conducted only for search engine optimisation (SEO) purposes. Most people think that's what it's all about. But it's more important than that. It tells us a great deal about how we can connect with those who want our businesses to solve their problems.

Nine signs you're dealing with a dodgy SEO
  • Wednesday, November 7, 2018
  • Chris Haycock
Nine signs you're dealing with a dodgy SEO

So you're thinking of taking on an SEO company to help you increase your website rankings. Gulp! Good luck. You'll need some due diligence to ensure you don't hire someone who gets you penalised.

32 Free or Low-Cost ways to Advertise your Business
  • Thursday, October 12, 2017
  • Chris Haycock
32 Free or Low-Cost ways to Advertise your Business

Sometimes we get into such a deep rut with our business that we run out of ideas for ways that we can reach new customers. Here's a list of 32 free or low-cost ways to advertise your business to your target market.

Turn your website into a 24-hour sales powerhouse
  • Friday, January 13, 2017
  • Chris Haycock
Turn your website into a 24-hour sales powerhouse

Congratulations, your website looks great. 'But why am I not getting more sales and/or enquries', I hear you ask? Here are some tips to transform your mediocre website into a sales powerhouse, using psychological techniques, best practices and conversion rate optimisation.

SEO is dead. Long live SEO
  • Tuesday, October 4, 2016
  • Chris Haycock
SEO is dead. Long live SEO

SEO has taken a big hit over the last few years. That doesn't mean you can rest on your laurels and forget about it, though. There is life left in the old dog. Here are some tips to help your content rank higher in the search engines.

Most
  • Tuesday, August 9, 2016
  • Chris Haycock
Most "Contact Us" pages are terrible.

Is your "Contact Us" page working hard for your business or is it a lazy salesperson that refuses to speak to your future customers?

Start a web design business in ten steps
  • Monday, May 9, 2016
  • Chris Haycock
Start a web design business in ten steps

Thinking about starting a web design business? It seems that everyone wants a slice of the digital pie, but it isn't for everyone. I'll take you through some of the steps that you'll need to take if you're deciding to build websites for clients (or yourself).

How I increased my profits by £100,000 by meditating - in the bath
  • Tuesday, February 9, 2016
  • Chris Haycock
How I increased my profits by £100,000 by meditating - in the bath

My company's profits soared when I introduced meditation on a daily basis - whilst I was in the bath. Here's how to be 100% more productive, whether you're in business or not.

Journey to 1000 visitors a day
  • Tuesday, December 8, 2015
  • Chris Haycock
Journey to 1000 visitors a day

Can I reach a thousand sustainable visitors a day with no marketing spend on GovWire? Here's a running commentary about the strategies that I will be undertaking.

Government News Mashup for GovWire
  • Friday, December 4, 2015
  • Chris Haycock
Government News Mashup for GovWire

Why I decided to create a new government announcement portal after I had visited their own site. 24 hours work later, GovWire was born.

Let's work together
  • Friday, November 20, 2015
  • Chris Haycock
Let's work together

Make 2016 a more profitable year online - our founder is choosing three businesses to mentor next year - FREE OF CHARGE. Are you passionate about making the web work for your business in 2016?

Button up. Optimise your CTA text
  • Thursday, November 12, 2015
  • Chris Haycock
Button up. Optimise your CTA text

How I increased clickthrough rates on a single button by optimising the text, and nothing else.

CliqTo - let's start again
  • Friday, July 3, 2015
  • Chris Haycock
CliqTo - let's start again

Some things in life get a little mouldy, out of date and lifeless if they're not looked after, and that's what happened to our old website for CliqTo. Time for a fresh new look.

Idea to launch in 20 hours. Can it be done?
  • Friday, June 19, 2015
  • Chris Haycock
Idea to launch in 20 hours. Can it be done?

A very influential person in my sector suggested that there was a niche in the market for a website that showed the location and opening times of all the banks in the UK. After a little research it was clear that there were others doing it already, but that didn't stop us from going ahead and attempting to improve on what already existed (that features quite often in our business model). From idea to launch took us just 20 hours, resulting in a website with 50,000+ pages. Not content with this, we also added plenty of useful advice, features and tools to try to make our brand spanking new website stand above the crowd. You tell us if we've achieved that.

Addressing voter apathy at the general election
  • Friday, February 27, 2015
  • Chris Haycock
Addressing voter apathy at the general election

It all started with a chat down the pub with the founder's brother in law. We were fed up with the political spin that each party was pumping out in the months running up to the 2015 general election. We wanted to find a way to strip away the spin and get to the important facts behind each party's manifesto, but couldn't find a way to do it, so we decided to create it ourselves. And boy, did we learn a lot on that journey!

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