Chris's Blog

Musings, ramblings and thought-provoking posts about digital marketing and business.

Turn your website into a 24-hour sales powerhouse
  • Friday, January 13, 2017
  • Chris Haycock
Turn your website into a 24-hour sales powerhouse

Congratulations, your website looks great. 'But why am I not getting more sales and/or enquries', I hear you ask? Here are some tips to transform your mediocre website into a sales powerhouse, using psychological techniques, best practices and conversion rate optimisation.

Most
  • Tuesday, August 9, 2016
  • Chris Haycock
Most "Contact Us" pages are terrible.

Is your "Contact Us" page working hard for your business or is it a lazy salesperson that refuses to speak to your future customers?

Button up. Optimise your CTA text
  • Thursday, November 12, 2015
  • Chris Haycock
Button up. Optimise your CTA text

How I increased clickthrough rates on a single button by optimising the text, and nothing else.

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