Chris's Blog

Musings, ramblings and thought-provoking posts about digital marketing and business.

Journey to 1000 visitors a day
  • Tuesday, December 8, 2015
  • Chris Haycock
Journey to 1000 visitors a day

Can I reach a thousand sustainable visitors a day with no marketing spend on GovWire? Here's a running commentary about the strategies that I will be undertaking.

Government News Mashup for GovWire
  • Friday, December 4, 2015
  • Chris Haycock
Government News Mashup for GovWire

Why I decided to create a new government announcement portal after I had visited their own site. 24 hours work later, GovWire was born.

Addressing voter apathy at the general election
  • Friday, February 27, 2015
  • Chris Haycock
Addressing voter apathy at the general election

It all started with a chat down the pub with the founder's brother in law. We were fed up with the political spin that each party was pumping out in the months running up to the 2015 general election. We wanted to find a way to strip away the spin and get to the important facts behind each party's manifesto, but couldn't find a way to do it, so we decided to create it ourselves. And boy, did we learn a lot on that journey!

Re-launch of Postcode Area
  • Friday, April 18, 2014
  • Chris Haycock
Re-launch of Postcode Area

Every year or two we take a fresh look at each of our websites to see if we can improve the layout, design and user experience of all our websites in our portfolio. It was time to re-design Postcode Area from the ground up, and that's what we set out to do. It was a tough job, but worth it.

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