Free SEO checklist

Free SEO checklist
  • Chris Haycock
  • Monday, March 30, 2020
  • Comments

If you're like me, you'll understand the need for checklists. Holidays, shopping, work... you name it, those checklists really come in handy when you're as forgetful as I am.

SEO is one of those jobs that absolutely need a checklist, simply because there's so much to remember. I've been performing SEO tasks for almost two decades, and you can guarantee there will always be something that I miss out. Cue much slapping of my forehead.

Recently I was asked by a fellow business owner and close friend to help him put together a SEO checklist for his staff to ensure they keep on top of their search engine presence. "I'd be delighted", I said.

Not realising that I had been winging my way through SEO without any form of checklist for many years (luckily with a great deal of success), I set about producing a comprehensive document containing a number of checklists that his staff could follow easily. The document would need to be written in a simple, easy-to-digest format.

It contains a list of activities designed to help with search engine optimisation (SEO) and search engine marketing (SEM) of the website before, during and after launch. The list of tasks, recommendations and advice is a result of more than 20 years' experience in SEO and SEM.

Not only does it give you a list of tasks that you should complete regularly on your website, but it also goes further. It'll give you a list of tasks that you should complete when creating a new page on your website, too. That way, you'll be able to optimise your blog posts, product pages, about us pages, and more.

And here it is. I've removed all references to his business out of courtesy and privacy, but everything else remains in place:

Grab yourself a copy of the PDF here:


If you've found it useful, please consider linking to this page to share it with other business owners to help with their SEO too.

Any questions or comments, please drop me a line.



About Chris Haycock

Chris Haycock, Author

Chris is the Managing Director of digital media company CliqTo Ltd. He is responsible for creating a portfolio of more than 30+ online businesses that attract almost 1 in 6 of the UK population. Chris also works as a consultant, offering a range of services that are designed to help businesses improve and refine their digital strategies.


  1. Marce Colucci says:
    Monday, March 30, 2020

    Chris why do so few websites offer PayPal as a payment option? Visitors would like to buy aren’t always in possession of a credit card.

  2. Chris Haycock says:
    Tuesday, March 31, 2020

    A couple of reasons spring to mind, Marce:

    1. Many retailers don't like them because of their fee structure, and the fact that they can withhold money indefinitely.

    2. It can be a little awkward to implement several payment systems in bespoke websites (something that I've had many problems with).

    There may be other reasons too, but these are the two commonly cited reasons.

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