Chris's Blog

Musings, ramblings and thought-provoking posts about digital marketing and business.

The fundamentals of marketing
  • Wednesday, October 9, 2019
  • Chris Haycock
The fundamentals of marketing

Marketing isn't just about running an advertising campaign and hoping to attract customers from it. Nope, it's much more than that. Let's take a closer look at the fundamentals of marketing.

The 9 questions your visitors need answering before they click 'buy'
  • Monday, September 16, 2019
  • Chris Haycock
The 9 questions your visitors need answering before they click 'buy'

When you know what questions your visitors are likely to ask when they arrive on your website, you stand a MUCH greater chance of converting them into a customer.

Why understanding buying cycles is key to successful sales
  • Tuesday, July 30, 2019
  • Chris Haycock
Why understanding buying cycles is key to successful sales

Understanding how people buy is the secret to unlocking a whole new bag of techniques that will help you to increase sales. Here's why.

What is the Facebook Pixel, and why you need it.
  • Tuesday, June 18, 2019
  • Chris Haycock
What is the Facebook Pixel, and why you need it.

With more than 1.5 billion daily users logging onto Facebook every day, there's a good chance that most of your potential customers are a member of the social media giant. I'm going to explain why you REALLY need to install the Facebook Pixel on your website to increase ROI, reduce costs and grow your customer base.

Marketing beliefs that are (almost always) myths
  • Friday, March 22, 2019
  • Chris Haycock
Marketing beliefs that are (almost always) myths

When you've spent more than two decades in marketing, it soon becomes apparent that marketing is full of myths. Let's reveal some of them.

32 Free or Low-Cost ways to Advertise your Business
  • Thursday, October 12, 2017
  • Chris Haycock
32 Free or Low-Cost ways to Advertise your Business

Sometimes we get into such a deep rut with our business that we run out of ideas for ways that we can reach new customers. Here's a list of 32 free or low-cost ways to advertise your business to your target market.

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