Re-launch of Postcode Area

Re-launch of Postcode Area
  • Chris Haycock
  • Friday, April 18, 2014
  • Comments

We recently re-designed Postcode Area from the ground up following an audit of our current portfolio. It had been live for three years, and although it was attracting several thousand visitors a day, it wasn't seen as a high-priority website. However, we realised that we were sitting on untapped potential to provide the UK with incredibly useful data about postcodes in the UK.

We consolidated all the data we have in our databases and found that by breaking it down into postcode area we could provide a vast range of hyper-local information through the website. Although the project only took around a week to complete, the website now shows a huge amount of information, including postcode-centric demographics, house prices, traffic and travel information, and so much more.

The website originally only had outward data (i.e. the first half of the postcode). However, we added all the remaining postcodes including the inward code (last half of the postcode), providing the website with data for more than SIXTEEN MILLION postcodes in use in the UK. As of March 2015, our redesign has meant that visitors to our website has quadrupled, with 10,000 people using the website each day to find and research UK postcodes.

We think that as a result it's an incredibly useful website. Come and have a look:

Take a peek

SHARE THIS BLOG POST

About Chris Haycock


Chris Haycock, Author

Chris is the Managing Director of digital media company CliqTo Ltd. He is responsible for creating a portfolio of more than 30+ online businesses that attract almost 1 in 6 of the UK population. Chris also works as a consultant, offering a range of services that are designed to help businesses improve and refine their digital strategies.

Comments

  1. Chris Haycock Chris Haycock says:

    Agree? Disagree? Want to give your two pennies to this blog post? Pop your thoughts into the spaces to leave a reply.

Have your say

Add my comment

BOOST!
DIGITAL MARKETING INSIDER TIPS

BOOST! INSIDER TIPS

You really can get something for nothing. Let me know where to send it, and you'll get a weekly email newsletter (BOOST!) that's brimming with all my latest tips, advice, news and insider techniques.

I want to...


£
Visa, Mastercard, Amex, Solo, Discover Credit Cards


Your payment is 100% secure, and processed by Stripe.