Chris's Blog

Musings, ramblings and thought-provoking posts about digital marketing and business.

Keyword research - it's not just for SEO
  • Friday, March 15, 2019
  • Chris Haycock
Keyword research - it's not just for SEO

You'll be forgiven for thinking that keyword research is conducted only for search engine optimisation (SEO) purposes. Most people think that's what it's all about. But it's more important than that. It tells us a great deal about how we can connect with those who want our businesses to solve their problems.

Nine signs you're dealing with a dodgy SEO
  • Wednesday, November 7, 2018
  • Chris Haycock
Nine signs you're dealing with a dodgy SEO

So you're thinking of taking on an SEO company to help you increase your website rankings. Gulp! Good luck. You'll need some due diligence to ensure you don't hire someone who gets you penalised.

SEO is dead. Long live SEO
  • Tuesday, October 4, 2016
  • Chris Haycock
SEO is dead. Long live SEO

SEO has taken a big hit over the last few years. That doesn't mean you can rest on your laurels and forget about it, though. There is life left in the old dog. Here are some tips to help your content rank higher in the search engines.

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