Swipe ideas from some of the best Facebook ads
Advertiser: Overthink Group
I absolutely love this ad from Overthink Group.
Not only does it completely stop you in your tracks, but it also puts you in a slightly fearful and uneasy state of mind.
The visuals use two instantly-recognisable themes: Star Wars and the Guy Fawkes mask (widely adopted by the online hacktivist group Anonymous).
The ad itself suggests that there are 'secret dealings' taking place that you're unaware of, and that if you want to get ahead, you need to know what they are.
This is a classic AIDA technique: get the reader's attention, build up suspense, add an emotion and tell people what they need to do.
Very well conceived, Overthink Group.