Swipe ideas from some of the best Facebook ads
Advertiser: True North Mortgage
It's clear right from the outset that this ad from True North Mortgage is trying really hard to catch your attention. And yes, it does work too (because it's here in this list of inspirational ads).
Once it's got your attention it asks a direct question: "Are you saving with True North Mortgage". That's a well-used technique to get you thinking. However, it's not really an open-ended question, and the answer - at least for most people - is going to be "No".
Oops! Any good sales expert will tell you that when you get your audience saying "No" then it's much more difficult to sell.
Rather than asking that particular question, I'd change it to something along the lines of "Are your mortgage payments leaving you broke at the end of the month?". There's a much greater chance of the reader saying "Yes", which makes it easier to move to the next level of the sales funnel.
Great visuals though, especially the strong use of the colour orange that will be hard to miss as you're scrolling through your Facebook posts.