Swipe ideas from some of the best Facebook ads
Advertiser: Digital Rights Watch
We all know that the most effective Facebook ads are ones that feature some kind of personalisation. This ad goes to the extreme, by highlighting the demographic and geographic attributes of the reader.
This ad would be far too controversial for many other industries, but for the Digital Rights Watch organisation in Australia this is absolutely bang-on the money, because it demonstrates how much we advertisers are able to use Facebook targeting features.
I wouldn't recommend using this tactic for any other types of business (with the exception of cyber security firms, perhaps), but once again it highlights how far you can go with personalisation.
Advertiser: Vanilla Forums
The busy, vibrant colours of this ad from Vanilla Forums is designed to get you stop scrolling through your newsfeed just to find out what it's all about.
It's a great advert, but they've missed one trick - and that is to explain what gamification is. It's a minor point, because their target audience should already be familiar with this word. However, that won't apply to everyone, so in order to maximise the potential for this ad I'd have just explained briefly about gamification in the ad copy.
The ad itself is a lead magnet that's designed to capture prospective customer's details, but that's OK. As long as the (perceived) value outweighs the friction of providing a few personal details, then that's a perfectly fine technique.
Value is everything.