Swipe ideas from some of the best Facebook ads
Advertiser: My Web Audit
The more I pull apart this ad, the more impressed I am with it.
It begins by giving you a snippet of knowledge (To close a sale... etc), which really gets you thinking about your own situation. This has the effect of drawing you further into the message to find out more.
That already makes a great advert. It then draws you in further by telling you that this is the opportunity you need to discover how it applies to your own business.
It follows on by saying that there are free templates ready and waiting for you to download at your leisure.
Sure, it's a blatent lead magnet, but when the value is as apparent as it is in this ad, it's a worthwhile compromise.
The visuals are very well done too. By including teaser screenshots of the product you already know what it is you're signing up for.