Swipe ideas from some of the best Facebook ads
Advertiser: Education Finder
This Facebook ad got a lot of interaction, and unfortunately some of it wasn't exactly kind.
But regardless of the unkind things that some were saying about this baby, it's proof that photographs of real humans evokes some powerful emotions.
Notice how the ad copy has used geographical targeting to personalise the ad (Live in Indiana and...).
Whilst the Facebook policies don't allow ads that highlight personal attributes, it's perfectly valid, because it does not contain direct or indirect assertions of implications about the reader, which include:
a person's race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record or name. Source: Facebook Ad Policies