Swipe ideas from some of the best Facebook ads
Advertiser: Adventure in You
Lifestyle pictures of stunningly beautiful places is used extensively in advertising, simply because it creates an element of desire. Remember the AIDA principles - Attention, Interest, Desire, Action?
The ad opens with a question, which disrupts the normal behaviour of a reader and gets them thinking about the answer to the question.
And of course, real people are the focus of the advert, because they want it to feel real, genuine and personable.
Right then, I'm not going to take a punt and attempt to translate this ad, but I just want to concentrate on the phenomenal use of imagery to convey desire.
This ad makes me want to pack my bags right now and head to the airport. That's what great visuals can achieve. Enough said.
Cue the beautiful woman in full-on model pose, with her laptop and the obligatory cup of coffee.
Yes, this screams 'stock photography', but at least this ad from Open Money tries hard to fuse it with brand colours.
Of course, stock photography alone isn't going to break your campaign. Many do it successfully. But it just feels a little too similar to many others that are pumped out day after day.
Originally, this ad caught my attention. Perhaps it was the colours. But looking at it with fresh eyes I wouldn't really say that this ad is particularly well concieved. I've left it in this list because there are some lessons to be learned.
First, the opening sentence starts with 'We'. I don't recommend that, simply because if you talk about your business, viewers are likely to think 'so what?
Sure, it then goes on to tell you that you can get personalised financial advice, but the main benefits are lost, and it all feels a little negative.
Now, I know that they are obliged to state that 'capital at risk', but I'd have added that to the description at the bottom of the ad. I'm not going to go off running to see if that's permissable, but you get the idea - you're throwing up objections and obstacles in the are that should be concentrating on benefits.
The inclusion of the link (with all its tracking tags) is a distraction too.
Not a great ad from OpenMoney. Missed opportunities galore.
Most of the people I know absolutely love gadgets, especially ones that make our lives a little bit less complex.
Here's a punchy little ad that has got the balance just right. The copy is simple and straight to the point (no convoluted and irritating sales tactics here), but backs it up with a powerful image that shows the product in use.
Add a beautiful woman (don't blame me*) in a quirky pose and it leaves a strong and lasting impression in the mind.
*Women may disagree!