Swipe ideas from some of the best Facebook ads
BLACK AND WHITE
Advertiser: Melonie Dodaro
Stories sell. Any marketer or copywriter will tell you this.
And Melonie Dodaro obviously knows this. As well as telling her story, she's also cleverly weaving in her expertise and knowledge in this ad.
I'm not sure why she went with the black and white visuals. Perhaps she found because it was different, it got a higher clickthrough rate than the colour version. That's a split test waiting to be tried out!