Swipe ideas from some of the best Facebook ads
Advertiser: Greater Birmingham Chamber
This isn't an ad, but it could well be turned into a highly-effective ad easily, because of the way it immediately catches you off-guard with the picture.
Using smiling people has the effect of creating a warm and positive association with the ad. And it makes it very human.
Advertiser: Kendal Calling
Thanks to the widely publicised environmental movements that are all the rage at the moment (and so they should, too), Kendal Calling has jumped on the newsjacking bandwagon.
It's a newsworthy cause, of course, and it's not in the slightest bit controversial, unlike others that ride the tailcoats of hot topics in the media.
These types of collaboration are what make marketing such an interesting area to work in.