Swipe ideas from some of the best Facebook ads
Advertiser: Horse & Rider
Yes, I know this isn't a real ad, because it hasn't got 'Sponsored' underneath the title.
But it really could be. This would make a good engagement ad for brand awareness (and lead generation), because it's highly interactive.
This popped up on my timeline and it already had more than 100 comments in the first ten minutes. That's good social media!
Oh, and it's a bit fun too.
I tried using predictive text just for a laugh, and it came up with...
My horse is a great example of effective copywriting and marketing persuasion. Just goes to show how obsessed I am with digital marketing, eh?
Advertiser: Renault Sport
Another one where I can't show you the full video (it was screenshotted from my phone), this excellent ad from Renault Sport really makes you salivate with desire, simply because it's visually stunning, and incredibly well produced.
As for the copy, it's good. It starts with the word You'll which immediately places the emphasis on the reader. It follows by challenging them (are you radical enough), which is a powerful way to get people to act - or react.
And of course, it also contains the word 'Discover'. You may not know this, but this word is one of the most powerful in the English language. If you get the chance to replace the word Learn (which suggests effort), try to replace it with Discover, because it suggests that it's easy to find something out.
Advertiser: Wiltshire Chilli Farm
My closest friends and family all know that I am a massive chilli fan. I can't get enough of the stuff. No Christmas (or birthday) has gone by where I haven't been bought a bottle of THE HOTTEST CHILLI SAUCE IN THE WORLD.
So it's no surprise that this ad ended up on my Facebook news feed.
The ad copy is simple but effective. If you've won an award for your product, then you must state that in your copy, because it's a technique that helps to increase your social proof.
The only thing I'd do differently in this ad is to add some kind of challenging statement, such as Is it too hot to handle?