138 Inspirational Facebook Ads

Looking for some inspiration for your next Facebook ad? Here are some great examples for your next idea.

Swipe ideas from some of the best Facebook ads


Advertiser: DotDigital

I like this ad a lot, because it's so straightforward. It tells you exactly what you're getting, without having to rely on tactics such as scarcity, FOMO (fear of missing out) etc.

Notice the use of the number 14, too. It uses the tactic of avoiding rounded numbers (ie 15) simply because they work better at getting your attention.

The inclusion of a list rather than a paragraph helps comprehension and readability. Social media users scroll quickly, so the easier it is to read a message the more effective it's going to be.

listnumberssimplecleanlead magnet

Advertiser: Workplace by Facebook

Are Facebook the undisputed champions at writing Facebook ads?

Well, you would have thought so, but this ad from the social media giant has left me scratching my head.

I can't work out whether this is an effective ad - or not. It just feels a little bit bland. Sure, I understand they've gone for simplicity, but it doesn't exactly sizzle.

Personally, I'd have used a photo of their team collaborating on a product in a busy workplace environment to make it more human. But they've opted for a rather flat logo on a pink background.

They could have done so much more.




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