Swipe ideas from some of the best Facebook ads
Advertiser: Gardiner Dental
Smiles. They work well in ads because whenever we see someone smile we feel the same. We can't help but see smiles in a positive light.
The copy in this ad by Gardiner Dental is also effective, if a little busy. I'd have broken it up slightly into two paragraphs to make comprehension a little easier.
The wording is a little fragmented (e.g. Our promise to you: over 15 years experience). That's not a promise, that's a statement of how long they've been operating. A better idea would have been to say, Our promise to you: full satisfaction or your money back.
I notice from this ad that the landing page ([xxx].lpages) is from LeadPages. Originally they used xxx.leadpages.net which was a dead giveaway that this was a lead magnet and sales funnel.