Swipe ideas from some of the best Facebook ads
Advertiser: Traffic and Funnels
Traffic and Funnels are another business that appear regularly on my timeline, thanks to my job as digital marketer.
One thing they always do is to post videos of them mucking around and having fun whilst working. That's a great tactic because it shows them as regular, trustworthy and playful people behind the scenes. And as we all know, those are attributes that help to win us consumers over.
As for the ad copy, it's very conversational, which complements the video perfectly. The opening couple of paragraphs concentrate on their customer's pain points in a relaxed but factual manner.
Finally, at the bottom of the ad the sentence "Don't waste $997 on that course... listen up!" is a great way to catch your attention just as you're about to scroll on by.