Swipe ideas from some of the best Facebook ads
Not so long ago we marketers would laugh at Google's attempts in advertising. They were often clumsy and badly-worded. It looks like they've finally hired a better team to take care of their ad campaigns.
Google have used a simple approach with this advert, keeping it easy-to-understand, and highlighting the benefits of getting some free training under your belt.
They've made sure they include the word 'official' in their copy, which is good. There are far too many so-called experts peddling their digital marketing courses (am I one of those?), so this tactic gives a lot of credibility to the ad.