Swipe ideas from some of the best Facebook ads
Whoah! This ad has it all.
It may resemble something you see on shopping TV ads, but let's be honest, the strategy works.
Let's have a closer look. It's got:
1. Social proof (30 people got this offer)
2. Urgency/FOMO (Expires June 30)
3. Authority (Award-winning wine)
4. Incentives (Promo code and Save $60)
5. Interaction (Take the quiz)
6. Power words (Love, Save, Free)
7. Visuals that show the product, the unwrapping experience, and a real person
It's clear that there's been a lot of thought gone into this ad, and the great thing is that the style and method can be plagiarised (in the ethical sense) for your own ad quickly and simply.
The striking illustration of a colourful lion is really effective in this ad. Chances are you looked at it before you read the copy.
If I'd have designed it, I would have had the lion looking upwards towards the introductory text (or downwards towards the deal). Making contact between eyes is effective, but even more so when the eyes are drawn to key elements, such as titles and headings.
With the exception of a couple of superlatives dotted around in the copy, the words don't 'sparkle' as much as I think they could.
Another ad that uses a testimonial review in place of standard marketing copy.
Not only does this advert cleverly build up social proof from the get-go, it also reinforces the message with a real photo of someone using the product (always a winning combo).
Add to that a picture of the product itself and you're left with an ad that works really well.