Swipe ideas from some of the best Facebook ads
Dyson clearly understand that the judicious use of displaying products actually being used works well with consumers. It helps them to visualise what those products can be used for. Its the closest thing to actually having the product in your hands (a tactic that sales people have relied on for decades).
Let's be honest, their products are visually striking too, with strong bold (but simple) colours that grab your attention by the eyeballs.
The inclusion of the price is wise. People naturally think that a Dyson is going to cost a lot more money, so it breaks the myth.
A money-back guarantee is there to take away the risk and concern (it's still a big purchase) and to build trust and reassurance.
And because we consumers are an impatient lot, the next day delivery copy satisfies that nicely.
Advertiser: Must Have Ideas
Wondering what on earth that contraption is? So did I, so I felt compelled to watch it all.
Turns out that device goes down the plug to remove blockages (mainly hair), so when it's pulled to out reveal a gooey mass of congealed gunk it can make you feel a bit queasy.
But, we've all been there. Clearing blockages can be a real pain in the bath, so the product is good.
What about the copy? Yeah, that's all good too. Just admit it... we all need one of these is a great way to get people to agree with your opening statement.
Add to that the fact that you're going to get it delivered quickly and it's a winning combo.
I suspect that this ad will go viral. It's the type of thing that's shared widely on social media.