Swipe ideas from some of the best Facebook ads
Advertiser: Renault Sport
Another one where I can't show you the full video (it was screenshotted from my phone), this excellent ad from Renault Sport really makes you salivate with desire, simply because it's visually stunning, and incredibly well produced.
As for the copy, it's good. It starts with the word You'll which immediately places the emphasis on the reader. It follows by challenging them (are you radical enough), which is a powerful way to get people to act - or react.
And of course, it also contains the word 'Discover'. You may not know this, but this word is one of the most powerful in the English language. If you get the chance to replace the word Learn (which suggests effort), try to replace it with Discover, because it suggests that it's easy to find something out.
As a digital marketer, Sleeknote appears on my timeline regularly, and they often very well produced ads that catch my attention, simply because they understand their target market, and what they are looking to resolve.
In this advert, the copy builds interest and curiosity, and delivers an effective call-to-action with a powerful last sentence and graphic.
If I could change one thing on this ad, I would replace the word "Learn" with "Discover". The word 'learn' always makes people think that they have to invest time and effort, whereas 'discover' makes you think that the information is going to be easily understood and digested.
There's that word again - Discover. If you haven't read my other explanations I'll briefly explain that this word is a powerful replacement for the alternative word Learn.
That's because Learn suggests a time commitment (i.e. 'effort').
The copy drives home the benefits of using Taboola - more leads, sales and conversions, and by doing so it avoids highlighting any pain points prior to listing the benefits. I'm not sure if this is the most effective method, but they're a clever bunch at Taboola who know marketing copy inside out.