Swipe ideas from some of the best Facebook ads
It's quite obvious what this ad is attempting to do - catch your attention.
Disruptive techniques like these might seem a little annoying to some people, but when you're bombarded with thousands of advertising messages every day, then you need to break convention once in a while to ensure that you get noticed.
Personally, I'm not keen on this technique - simply because it's a bit too obvious. But then again I'm looking at it from a marketer's perspective, rather than a normal reader.
Do I recommend it? Possibly, if you're struggling to get your message noticed using other means. Nothing ventured, nothing gained!
Right then, what on earth do I make of this advert?
I had to do a bit of poking around to find out what this was all about. The 0x90 page turns out to be a government official who created the ad - probably because he/she was fed up with being bombarded with ads (as many people are).
The ad itself attracted thousands of likes and shares as you can see. This is because the ad itself disrupted the normal marketing patterns.
Now, the problem is that if you attempt to replicate this style for commercial purposes, you will be sorely disappointed.
But it does get you thinking about how to use disruption for attention. Thinking caps on!