138 Inspirational Facebook Ads

Looking for some inspiration for your next Facebook ad? Here are some great examples for your next idea.

Swipe ideas from some of the best Facebook ads


Advertiser: Cooper Parry Wealth

Once again, the ad copy relies on an opening question to get the reader thinking about their own situation.

This ad by Cooper Parry Wealth also reinforces social proof by aligning themselves with Nobel Prize winning research. Of course, that statement doesn't mean that they've won a Nobel Prize themselves, but at first glance it suggests that there is a connection between the two.

questionnobel prizeguidesdownloadslead magnet

Advertiser: Digital Agency Network

Putting aside the obvious stock photography to one side for a moment, this is a good ad simply because it follows the convention of asking a question and following it up with an answer.

Perhaps the use of a not-so-obvious stock photo would help a great deal with this ad.

stock photographyquestionbenefitsdownloadslead magnet

Advertiser: Eventbrite

There's that lucky number again - 7!

This ad taps right into the core motivation of the reader (assuming they've targeted their audience) by using that little word need. This changes the reader's preconceptions from a 'want' into a 'need', which is a clever idea.

Note also the inclusion of the phrase written by email experts at Mailchimp. Including this phrase gives credibility and reassurance that it's going to be an authorative download by people with first hand expertise and knowledge of the subject.

A short, but highly effective ad that addresses the reader's primary concerns, whilst also getting the message across what the benefits are, ie selling out your next event.

sevenlead magnetlistssimplewant vs needdownloads

Advertiser: Eventbrite

Eventbrite have used the classic technique of using an odd number (51 Social Media Ad Copy Templates) to disrupt the patterns of normal behaviour. This subtle technique is well-known to get attention.

Once again, they've also used 'material design' in their visual, to produce a modern, clean advertisement.

material designodd numberlead magnetdownloads



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