Swipe ideas from some of the best Facebook ads
Advertiser: Cooper Parry Wealth
Once again, the ad copy relies on an opening question to get the reader thinking about their own situation.
This ad by Cooper Parry Wealth also reinforces social proof by aligning themselves with Nobel Prize winning research. Of course, that statement doesn't mean that they've won a Nobel Prize themselves, but at first glance it suggests that there is a connection between the two.
Tagsquestionnobel prizeguidesdownloadslead magnet
Advertiser: Digital Agency Network
Putting aside the obvious stock photography to one side for a moment, this is a good ad simply because it follows the convention of asking a question and following it up with an answer.
Perhaps the use of a not-so-obvious stock photo would help a great deal with this ad.
Tagsstock photographyquestionbenefitsdownloadslead magnet
There's that lucky number again - 7!
This ad taps right into the core motivation of the reader (assuming they've targeted their audience) by using that little word need. This changes the reader's preconceptions from a 'want' into a 'need', which is a clever idea.
Note also the inclusion of the phrase written by email experts at Mailchimp. Including this phrase gives credibility and reassurance that it's going to be an authorative download by people with first hand expertise and knowledge of the subject.
A short, but highly effective ad that addresses the reader's primary concerns, whilst also getting the message across what the benefits are, ie selling out your next event.
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Eventbrite have used the classic technique of using an odd number (51 Social Media Ad Copy Templates) to disrupt the patterns of normal behaviour. This subtle technique is well-known to get attention.
Once again, they've also used 'material design' in their visual, to produce a modern, clean advertisement.