Swipe ideas from some of the best Facebook ads
An excellent example of the use of a show-stopping picture that stops people scrolling and gets their attention, even before you read the copy.
The use of emojis also has the same effect, and while I'm not a huge fan of their overuse, the balance is just right.
Also note the use of that magic number - 7 - again, which seems to crop up regularly in ads.
The ad's primary strategy is to create urgency and scarcity, which it does very well by placing the emphasis on the fact that this us a limited offer.
Advertiser: Jade Yoga
Here's Jade again, with her yoga mats.
Once again, the company use a strong photograph that captures a serene, peaceful moment.
The inclusion of free shipping in the ad helps to persuade the reader to take action.
This ad is also another example of using emojis, but not overdoing it.
Well, I wasn't expecting that from Mailchimp. But I guess it makes perfect sense. When you're involved in direct mail (DM), looking at alternative ways of engaging prospective customers (such as postcards) makes perfect sense.
I didn't really expect a company the size of Mailchimp to make use of emojis in their copy, and to be fair I'm not sure how effective their use is in B2B campaigns.
But the clever use of the illustration of the bird delivering the postcards meant that this ad sneaked into my list of inspirational Facebook ads.
Tagsemojisillustrationmaterial designdirect mail
Advertiser: Status Cake
StatusCake have done a great job in highlighting people's fears with this Facebook ad.
When you're running a server (or several as I do) the biggest fear is that it's going to go offline and lose money. And StatusCake absolutely understand how much of a pain-point this is for server administrators, webmasters and business owners.
I think that they could have used a few less emojis (perhaps just one pointed finger per item) as it slows down comprehension, and I would have added a sentence highlighting how easy it is to get up and running (they do make the whole process of setting up website monitors easy).
The graphic is also bang on the money too, and complement the copy.