Swipe ideas from some of the best Facebook ads
Before I move on to the copy on this ad, I just want to spend a moment on the visual. Sorry, Leadpages, but I'm not a fan of the graphic. It doesn't really tell me what's going on. Sure, you can see the mouse click icon, but that's about it. I'd have created something that looks more like a screenshot of a web page/title.
But anyway, the copy is good because it uses the tactic of highlighting something unexpected; something that causes the reader to sit up and think about the implications of the statement.
And of course it uses numbering - not once but twice - in the copy, which always catch your attention.
Once again, this ad starts with an opening question which immediately puts the emphasis on the reader and their situation.
I like the opening sentence, because it combines a question with a statement of fact, which works doubly well.
It then uses a classic FOMO (fear of missing out) tactic by asking are you?.
I'd have done more with the graphic, and included real screenshots of a calculator or quiz in a real web page, but overall this is an effective ad.