Swipe ideas from some of the best Facebook ads
Advertiser: Overthink Group
I absolutely love this ad from Overthink Group.
Not only does it completely stop you in your tracks, but it also puts you in a slightly fearful and uneasy state of mind.
The visuals use two instantly-recognisable themes: Star Wars and the Guy Fawkes mask (widely adopted by the online hacktivist group Anonymous).
The ad itself suggests that there are 'secret dealings' taking place that you're unaware of, and that if you want to get ahead, you need to know what they are.
This is a classic AIDA technique: get the reader's attention, build up suspense, add an emotion and tell people what they need to do.
Very well conceived, Overthink Group.
Advertiser: Status Cake
StatusCake have done a great job in highlighting people's fears with this Facebook ad.
When you're running a server (or several as I do) the biggest fear is that it's going to go offline and lose money. And StatusCake absolutely understand how much of a pain-point this is for server administrators, webmasters and business owners.
I think that they could have used a few less emojis (perhaps just one pointed finger per item) as it slows down comprehension, and I would have added a sentence highlighting how easy it is to get up and running (they do make the whole process of setting up website monitors easy).
The graphic is also bang on the money too, and complement the copy.