Swipe ideas from some of the best Facebook ads
Advertiser: Gardiner Dental
Smiles. They work well in ads because whenever we see someone smile we feel the same. We can't help but see smiles in a positive light.
The copy in this ad by Gardiner Dental is also effective, if a little busy. I'd have broken it up slightly into two paragraphs to make comprehension a little easier.
The wording is a little fragmented (e.g. Our promise to you: over 15 years experience). That's not a promise, that's a statement of how long they've been operating. A better idea would have been to say, Our promise to you: full satisfaction or your money back.
I notice from this ad that the landing page ([xxx].lpages) is from LeadPages. Originally they used xxx.leadpages.net which was a dead giveaway that this was a lead magnet and sales funnel.
Tagssmilescomprehensionlead magnetsales funnel
Advertiser: Horse & Rider
Yes, I know this isn't a real ad, because it hasn't got 'Sponsored' underneath the title.
But it really could be. This would make a good engagement ad for brand awareness (and lead generation), because it's highly interactive.
This popped up on my timeline and it already had more than 100 comments in the first ten minutes. That's good social media!
Oh, and it's a bit fun too.
I tried using predictive text just for a laugh, and it came up with...
My horse is a great example of effective copywriting and marketing persuasion. Just goes to show how obsessed I am with digital marketing, eh?
Someone knows something YOU don't. In this case, it's Leadfeeder, and they know something about LinkedIn which you are probably not aware of - until at least you click on their advert (and go through a sales funnel).
That's the primary tactic on this ad. When we feel we're not part of some knowledge, we actively seek out the answers to satisfy our curiosity.
Is there something you are aware of in your industry that you can capitalise on by creating a curiosity-based ad?