Swipe ideas from some of the best Facebook ads
Advertiser: Cooper Parry Wealth
Once again, the ad copy relies on an opening question to get the reader thinking about their own situation.
This ad by Cooper Parry Wealth also reinforces social proof by aligning themselves with Nobel Prize winning research. Of course, that statement doesn't mean that they've won a Nobel Prize themselves, but at first glance it suggests that there is a connection between the two.
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Chances are that as a business owner you'll be using one of the services advertised by their logos in this ad for your marketing actuvities, whether it's Mailchimp, WordPress, Amazon, Facebook etc.
These instantly-recognisable icons have been used in order to create familiarity right out of the blocks, which automatically reduce friction. When you already use something, it's far easier to sell a related product if some familiarity already exists.
The advert's premise is simple and straight-to-the-point, giving users the opportunity to download a comprehensive guide to the most popular marketing channels.
Note the use of the word Super in the title. This simple but highly effective word has the ability to turn bland into bling.
If I'd have created this ad, I would have made the words SUPER BUNDLE stand out more using a contrasting colour such as red or yellow to give it more emphasis.