Swipe ideas from some of the best Facebook ads
Advertiser: LinkedIn Learning
I can't quite make the connection between warmer weather and wanting to learn something new, but that's exactly what LinkedIn are saying in this ad.
Perhaps it's those lazy days on the beach, laptop or book in hand and a glass of Sangria on the table next to you. I tend to spend much of my holiday time tending to young twins, so there's not much time to relax.
But anyway, this ad had a lot of engagement, and I guess by putting the image of sun, sand, sea and screen in an ad, it resonated with a lot of people. Understanding your target market and creating a message that resonates with them is the most important thing to remember.