Swipe ideas from some of the best Facebook ads
Advertiser: Max Lonsdale
There it is again - the copy opens up with a direct question to the reader which challenges them to think about their own situation. That's a great technique.
This ad from Max Lonsdale then heads off into a story (another classic technique) which aims to reinforce his expertise and experience.
Max obviously knows how effective How To... features are in copywriting, and although this ad is a little 'wordy', it's clear he (or his team) know how to put together a winning strategy for his ad campaign.
Tagsquestionstorytellinghow tolead magnet
Advertiser: The Fashion Anchor
This ad from The Fashion Anchor got a lot of engagement, but unfortunately not all of it was complimentary. People were saying that it's too expensive for what it actually is (double-sided sticky tabs), which is a fair point.
But the whole point of this page is to highlight engaging ads, and it certainly worked on this example.
The best type of ad for products such as these is a video - as they have done. Video acts as both a "how-to" guide as well as a selling tool too.
The ad copy uses the technique of using unconventional numbers (0.31 seconds) to catch your attention, and then moves on to both features and benefits - in one list, which is slightly unconventional. But it works!
Rather than using the over-used 'finger emojis' to accompany each item on the list of benefits, they've opted to use simple circle bullets. You don't see this very often in Facebook ads, so it does a great job of getting your attention.
Well done, Fashion Anchor.