Swipe ideas from some of the best Facebook ads
Another ad which opens with a question right away. This ad is brought to you by ClickFunnels, which is owned by the copywriting expert Russell Brunson.
In this ad there's a lot of persuasion going on, from the use of the phrase 'Top Secret' to the use of 'YES' (see the ad above for an explanation).
Notice the use of hyperbole in the bottom strapline too. No wonder this ad got a lot of engagement - and probably a huge amount of clicks, too.
Advertiser: Sabri Suby
If I'm honest, this superlative-laden ad is a little bit too heavy on the 'power words', to the point that it feels a bit hype-y to me.
But regardless of how you feel about using hyperbole to sell products, Sabri Suby uses some good techniques.
He starts off with lots of social proof (90,000 books on the first day of release and "best-seller within 10 minutes flat". This technique is good - as long as you're willing to prove that they're verifiable facts, because there's always someone out there who is skeptical enough to go looking for that proof.
Once again, we see a picture of the actual book itself, which gives a visual representation of what you're getting for your money.
Personally, I'd have opened up the copy highlighting the target market, as it's not immediately clear who the book is aimed at.