Swipe ideas from some of the best Facebook ads
It's quite obvious what this ad is attempting to do - catch your attention.
Disruptive techniques like these might seem a little annoying to some people, but when you're bombarded with thousands of advertising messages every day, then you need to break convention once in a while to ensure that you get noticed.
Personally, I'm not keen on this technique - simply because it's a bit too obvious. But then again I'm looking at it from a marketer's perspective, rather than a normal reader.
Do I recommend it? Possibly, if you're struggling to get your message noticed using other means. Nothing ventured, nothing gained!