Swipe ideas from some of the best Facebook ads
Whoah! This ad has it all.
It may resemble something you see on shopping TV ads, but let's be honest, the strategy works.
Let's have a closer look. It's got:
1. Social proof (30 people got this offer)
2. Urgency/FOMO (Expires June 30)
3. Authority (Award-winning wine)
4. Incentives (Promo code and Save $60)
5. Interaction (Take the quiz)
6. Power words (Love, Save, Free)
7. Visuals that show the product, the unwrapping experience, and a real person
It's clear that there's been a lot of thought gone into this ad, and the great thing is that the style and method can be plagiarised (in the ethical sense) for your own ad quickly and simply.
Advertiser: Horse & Rider
Yes, I know this isn't a real ad, because it hasn't got 'Sponsored' underneath the title.
But it really could be. This would make a good engagement ad for brand awareness (and lead generation), because it's highly interactive.
This popped up on my timeline and it already had more than 100 comments in the first ten minutes. That's good social media!
Oh, and it's a bit fun too.
I tried using predictive text just for a laugh, and it came up with...
My horse is a great example of effective copywriting and marketing persuasion. Just goes to show how obsessed I am with digital marketing, eh?
Advertiser: The Fashion Anchor
This ad from The Fashion Anchor got a lot of engagement, but unfortunately not all of it was complimentary. People were saying that it's too expensive for what it actually is (double-sided sticky tabs), which is a fair point.
But the whole point of this page is to highlight engaging ads, and it certainly worked on this example.
The best type of ad for products such as these is a video - as they have done. Video acts as both a "how-to" guide as well as a selling tool too.
The ad copy uses the technique of using unconventional numbers (0.31 seconds) to catch your attention, and then moves on to both features and benefits - in one list, which is slightly unconventional. But it works!
Rather than using the over-used 'finger emojis' to accompany each item on the list of benefits, they've opted to use simple circle bullets. You don't see this very often in Facebook ads, so it does a great job of getting your attention.
Well done, Fashion Anchor.