Swipe ideas from some of the best Facebook ads
Advertiser: JD Sports
JD Sports have done a great job of creating an emotion that we're not really used to seeing in Facebook ads - anticipation.
The copy is written exclusively for their target audience too. It's clear that they know who their audience is, and how they speak. The copy emulates their reader's language, which is a primary goal for any ad.
The only thing I'd change about this ad is the photograph. You're given a shot of the bottom of the 'sneak', but not the upper.
This may be a deliberate move, creating more anticipation. But I'd have had the same model in the same pose, but alongside would be another model standing up, so you can see the shoe from another angle.