Swipe ideas from some of the best Facebook ads
Advertiser: Adventure in You
Lifestyle pictures of stunningly beautiful places is used extensively in advertising, simply because it creates an element of desire. Remember the AIDA principles - Attention, Interest, Desire, Action?
The ad opens with a question, which disrupts the normal behaviour of a reader and gets them thinking about the answer to the question.
And of course, real people are the focus of the advert, because they want it to feel real, genuine and personable.
With a photo that oozes desire, relaxation and no stress, Later have gone in with a benefits-led approach to their ad in this example.
And it works well, too.
It forces you to conjure up images of you, taking time off, not worrying about being tied up to your laptop.
I could just jump in that pool right now. Or at least if my wife (and job) would let me.