Swipe ideas from some of the best Facebook ads
Cats. Dogs. Bunnies. People on social media just cannot get enough of them. If it's got a picture of a pet, the chances are that the ad will get eyeballs.
Once again I'm not keen on the capitalisation in the caption underneath the graphic, but the words are great - people LOVE lists!
I like this ad a lot, because it's so straightforward. It tells you exactly what you're getting, without having to rely on tactics such as scarcity, FOMO (fear of missing out) etc.
Notice the use of the number 14, too. It uses the tactic of avoiding rounded numbers (ie 15) simply because they work better at getting your attention.
The inclusion of a list rather than a paragraph helps comprehension and readability. Social media users scroll quickly, so the easier it is to read a message the more effective it's going to be.
There's that lucky number again - 7!
This ad taps right into the core motivation of the reader (assuming they've targeted their audience) by using that little word need. This changes the reader's preconceptions from a 'want' into a 'need', which is a clever idea.
Note also the inclusion of the phrase written by email experts at Mailchimp. Including this phrase gives credibility and reassurance that it's going to be an authorative download by people with first hand expertise and knowledge of the subject.
A short, but highly effective ad that addresses the reader's primary concerns, whilst also getting the message across what the benefits are, ie selling out your next event.
Tagssevenlead magnetlistssimplewant vs needdownloads
Why do many marketers often use Top 10 lists in their ads?
That's because lists work so well, simply because they tell you exactly what you're going to get, and you also know the scope of what you're about to read.
It also uses the tactic of focusing on pain points. Everyone in the SEO industry knows that getting to the top of the search engines is difficult, but it's an end goal for many.
After highlighting the pain points, the copy goes on to give you information how you can overcome them. A classic problem > solution based marketing tactic.
This ad from WordStream gets straight to the point - "5 Keys to Getting a High Quality Score".
To most marketers, the benefits of this knowledge is obvious, and whilst I may be tempted to expand slightly on that introductory sentence, it's still very effective in getting their target audience's attention. After all, who isn't chasing a perfect quality score?
This technique is designed to build an element of trust around the brand. By giving away free information that is likely to help their target market, WordStream are playing on the 'reciprocity rule' of persuasion. This is one of the most powerful persuasion techniques, and as psychology expert "Brian Tracy" states, "If you do something nece for me, I'll do something nice for you". In effect, the person who gained the free knowledge now feels a sense of obligation to reciprocate.