Swipe ideas from some of the best Facebook ads
Eventbrite have used the classic technique of using an odd number (51 Social Media Ad Copy Templates) to disrupt the patterns of normal behaviour. This subtle technique is well-known to get attention.
Once again, they've also used 'material design' in their visual, to produce a modern, clean advertisement.
Tagsmaterial designodd numberlead magnetdownloads
Well, I wasn't expecting that from Mailchimp. But I guess it makes perfect sense. When you're involved in direct mail (DM), looking at alternative ways of engaging prospective customers (such as postcards) makes perfect sense.
I didn't really expect a company the size of Mailchimp to make use of emojis in their copy, and to be fair I'm not sure how effective their use is in B2B campaigns.
But the clever use of the illustration of the bird delivering the postcards meant that this ad sneaked into my list of inspirational Facebook ads.
Tagsemojisillustrationmaterial designdirect mail
There's a growing trend for using strong and simple illustrations (material design) in adverts, and this is no exception.
It uses classic principles of good design that don't detract from the message, but rather they reinforce it.
It's a shame that the copy reads more like a marketing manual than an advert. My advice is to steer well clear of any buzzwords that some of your audience won't understand - even if it's a small percentage.