Swipe ideas from some of the best Facebook ads
Most ads focus on positives, which is why I like this ad - a lot.
Rather than using positive emotions, it goes for the jugular and uses some pretty powerful words to stimulate those negative emotions such as fear, disgust and anger.
Remember, an ad doesn't always have to focus on positive emotions to get attention and evoke a response. The negative emotions are just as potent.
Haha, this has just got to be a classic Facebook advertisement. It circulated at the same time as astronomers released the first ever picture of a black hole (see the BBC article).
Clearly (and rather obviously) their cheeky and risque ad is capitalising on the news. We call this 'newsjacking' in marketing, and it's a fantastic way of jumping on the bandwagon of a hot topic.
Oh, and that ad copy! :O
Advertiser: Game of Thrones
Erm, because it's Game of Thrones, and because it's a hot topic.
Notice how the copy opens with a question? That's designed to get you thinking and imagining right from the outset, which is a good tactic to use.
I also like the embedded poll option too. Any type of interaction on an ad is going to see a larger amount of clicks.
VIsuals are great, too.
Advertiser: Guardian Labs
At first glance this seems like a news article. And that's the whole point, I believe.
By turning it into something that looks like a piece of news, consumers will feel less reluctance to click on it. Anything you can do to make an advert look less like an advert is a good thing.
We're bombarded with advertising messages every moment of our lives, so it's good to see someone bucking the trend with these types of ad.
Advertiser: Kendal Calling
Thanks to the widely publicised environmental movements that are all the rage at the moment (and so they should, too), Kendal Calling has jumped on the newsjacking bandwagon.
It's a newsworthy cause, of course, and it's not in the slightest bit controversial, unlike others that ride the tailcoats of hot topics in the media.
These types of collaboration are what make marketing such an interesting area to work in.