Swipe ideas from some of the best Facebook ads
An excellent example of the use of a show-stopping picture that stops people scrolling and gets their attention, even before you read the copy.
The use of emojis also has the same effect, and while I'm not a huge fan of their overuse, the balance is just right.
Also note the use of that magic number - 7 - again, which seems to crop up regularly in ads.
The ad's primary strategy is to create urgency and scarcity, which it does very well by placing the emphasis on the fact that this us a limited offer.
Hold on, the introductory sentence sounds familiar with this Facebook ad. I'm sure I've seen it before.
Yep, it's an almost-identical copy of another ad on my list: 'Create by Vidello'. I won't go into who copied who, but the opening sentence obviously works well enough to inspire others.
Whoah! This ad has it all.
It may resemble something you see on shopping TV ads, but let's be honest, the strategy works.
Let's have a closer look. It's got:
1. Social proof (30 people got this offer)
2. Urgency/FOMO (Expires June 30)
3. Authority (Award-winning wine)
4. Incentives (Promo code and Save $60)
5. Interaction (Take the quiz)
6. Power words (Love, Save, Free)
7. Visuals that show the product, the unwrapping experience, and a real person
It's clear that there's been a lot of thought gone into this ad, and the great thing is that the style and method can be plagiarised (in the ethical sense) for your own ad quickly and simply.
Advertiser: Pilot Magazine
This ad from Pilot Magazine (no surprises why this popped up on my timeline) isn't really an official ad, but I wanted to include it in this list because it demonstrates perfectly how a lifestyle-type ad can generate more interest and interaction.
The theme is very seasonal (we're all getting in a summer spirit here in the UK as I write this), so it's very topical right now. Us pilots are beginning to think of the long, warm summer days and where we can fly to.
A cracking offer and free delivery is a real puller on this well-designed ad, and they've cleverly chosen three historic (and much loved by pilots) aircraft on the front cover.
It's a great example of understanding your target market and delivering an ad that hits home. BAM!