Swipe ideas from some of the best Facebook ads
Advertiser: Digital Rights Watch
We all know that the most effective Facebook ads are ones that feature some kind of personalisation. This ad goes to the extreme, by highlighting the demographic and geographic attributes of the reader.
This ad would be far too controversial for many other industries, but for the Digital Rights Watch organisation in Australia this is absolutely bang-on the money, because it demonstrates how much we advertisers are able to use Facebook targeting features.
I wouldn't recommend using this tactic for any other types of business (with the exception of cyber security firms, perhaps), but once again it highlights how far you can go with personalisation.