Swipe ideas from some of the best Facebook ads
Advertiser: Outdoor Voices
Another excellent ad from Outdoor Voices, who open up with a great testimonial with lots of personality and storytelling.
I'm assuming that the picture is of Lex herself, which is a great way to reinforce the message and sprinkle in a little bit of social proof too.
A classy ad that's not too forceful in its approach, delivering a frictionless appeal.