Swipe ideas from some of the best Facebook ads
Why do many marketers often use Top 10 lists in their ads?
That's because lists work so well, simply because they tell you exactly what you're going to get, and you also know the scope of what you're about to read.
It also uses the tactic of focusing on pain points. Everyone in the SEO industry knows that getting to the top of the search engines is difficult, but it's an end goal for many.
After highlighting the pain points, the copy goes on to give you information how you can overcome them. A classic problem > solution based marketing tactic.